Fashion is a dynamic and ever-changing field, driven by a multitude of factors, including social, cultural, economic, and technological influences. The evolution of fashion is a fascinating journey, marked by distinct eras and styles. Each era has its own unique characteristics, reflecting the social, cultural, and economic context of the time.
The global fashion industry is facing a significant crisis, with many brands struggling to adapt to the changing consumer demands and the rise of sustainable practices. This is a time of great uncertainty, and it is crucial for brands to navigate this turbulent phase with caution and foresight.
The organization’s commitment to nurturing young talent is evident in its efforts to provide mentorship and training opportunities. They have partnered with established fashion designers and industry experts to offer workshops and seminars that equip aspiring entrepreneurs with the necessary skills and knowledge to succeed in the forums. These partnerships have been instrumental in fostering a collaborative environment and sharing valuable insights.
I had the chance to attend both WFG and Runway 2024, and was blown away by the precision and insight I witnessed at both these events. Though still slightly rough around the edges and better tuning of logistics, in all both the events were a feat accomplished. The little disarray I witnessed in WFG was taken care of and all loose ends tied up tightly in Runway 2024. To start off with the improvised ramp in the form of a rectangular shape with a negative black space in the middle denoting a void perfectly set off the white brightness of the backdrop and the ramp area, with the only colour coming from the vibrant and vivid resort-wear collection by promising young designer Zubair Shah. The opening act at Runway 2024, Zubair Shah certainly did not hold back and showed everything from trendy beach wear to sarongs to casual suits sported by a brigade of young social media celebrities and influencers such as Irfan ul Haq of @irfanistan and Arshan Ali of @arshanistaan, besides TV celebrity and celebrated drama actress Sarah Umair. The very metrosexual Gen-Z collection itself was styled by fedora hats, chunky necklaces for men, sea shell-encrusted flip flops and crocs, straw sun hats and colourful umbrellas.
* **”Fashion industry witnessing a surge in demand for gym wear”**: This highlights the growing trend of fitness-focused fashion. * **”Absent from Runway 2024 show”**: This sets up a contrast with the WFG fashion show. **The “Tropical Paradise” collection, with its 36 pieces, was a innovative and trendy approach to resort wear.
Uzee Brothers are known for their vibrant and bold designs that are often characterized by intricate details and innovative use of fabrics. The brand’s history and story is steeped in the rich tapestry of Pakistani culture. This is reflected in the brand’s signature aesthetic, which draws inspiration from traditional motifs and patterns. However, the brand’s designers, who are young and driven, are not afraid to push the boundaries and experiment with contemporary fashion trends.
Seema Shah, a renowned fashion designer, is known for her bold and innovative designs. She has a strong sense of style and a keen eye for detail. Her designs are often characterized by their unique silhouettes, intricate embellishments, and vibrant colors.
The fitting finale show by Jan Bibi Collection was an ode to indigenous rural Balochi women craftsmen working from their homes in the remote areas of the province. It’s good to know that the knowledge of intricate patterns, motifs, stitches and colour combinations handed down from generations is being kept alive for future generations by such designers, by being highlighted in their ramp collections and being projected to mass international audiences. Pakistan has a very strong, vibrant and colourful indigenous culture of handicrafts, and its importance among the future generations cannot be stressed enough. On a hindnote, Runway 2024 gave an opportunity for a cluck of young designers and models to interact freely and share social media activity, acting together to upload videos on popular social media pages such as Instagram, TikTok, SnapChat, Facebook. The bromance witnessed between male models, sharing experiences and assisting each other backstage during the styling process made on realise that the power of Pakistani youth is a mighty force that needs to be channelled into positive annals to create the right impact and project a strong, positive image among international audiences. No successive governments can achieve this for Pakistan, it’s up to the younger generation of dynamic, driven Pakistanis to carry the country’s name into the right corridors of power, and elevate our status in the world’s vision in order for the next generation to have a future fitting this nation and its youth well and truly deserve.
Mohammad Usman is a freelance contributor All facts and information are the sole responsibility of the writer