The team behind Neverstill is comprised of women who are passionate about winemaking and have a deep understanding of the Hudson Valley. They are driven by a commitment to sustainability and ethical sourcing, ensuring that their wines are not only delicious but also environmentally responsible. The tasting room, located in the historic district of Hudson, is a beautiful space that reflects the brand’s commitment to sustainability and local craftsmanship.
The Finger Lakes region is known for its diverse range of soil types, which contribute to the unique character of the wines produced there. The soil composition varies from sandy loam to clay loam, with some areas even featuring bedrock. This diversity in soil types allows for a wide range of grape varieties to thrive, leading to a diverse and complex wine portfolio. Neverstill’s commitment to sustainability is evident in its vineyard practices.
The tasting room is designed with a water theme, featuring a large, central fountain, and the overall aesthetic is reminiscent of a resort spa. This is evident in the wine tasting experience, as the tasting room offers a tranquil and relaxing atmosphere, promoting a mindful approach to wine tasting. In addition to the water theme, the tasting room is also designed with a focus on natural materials and organic shapes.
Counts emphasizes the importance of creating a destination experience, not just a place to buy wine. The company’s current production facility in the Finger Lakes is a small, independent operation. It is not equipped to handle the company’s growing demand for its wines.
The tasting room offers a chance to experience Neverstill Wines firsthand. Their low-alcohol, fresh, and vibrant wines are the darlings of modern wine consumers. The current offerings are Riesling in both dry and off-dry styles, Chenin Blanc, and Cabernet Franc. While the tasting room is focused on showcasing the wines, Neverstill also offers a small taste of locally sourced artisanal charcuterie. This commitment to local sourcing extends the brand’s sustainability and community engagement values. Although events are still in the planning stages, the team is eager to host a variety of gatherings in the coming months. Neverstill’s Hidden View Vineyard is certified under New York Sustainable Winegrowing, and their ecofriendly efforts also extend to the tasting room. “We are excited to announce our participation in the Re-Cork Program. We are the first business partner for Re-Cork in Hudson,” says Counts. The program recycles used wine corks into valuable products like flooring and insulation, and the tasting room features a “Cork Donation Bin” where locals can contribute to the cause.
* Neverstill is a winery focused on sustainable practices. * They are committed to organic and biodynamic farming. * They are currently in the early stages of developing their Hidden View Vineyard. * Counts is optimistic about the future of sustainability at Neverstill.