Act Classy Cares Utah Valley Magazine Women of Color

Published on July 16th, 2012 | by kdiddy

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Ready-Made Headlines For The Clueless White Magazine Editor

If you were hanging out the internet last week, you might have heard about the epic HURR DURR of the editorial staff at Utah Valley Magazine. They did a fashion spread of some of their female staff members who were all wearing vibrant shades of pink, red, green, and twee. The models were all white, which wasn’t really relevant until they thought real hard to come up with a title for the article.

Utah Valley Magazine Women of Color

If you’ve spent any time actively trying not to be racist, the problem with that headline will probably jump out at you immediately. But if “not being racist” is still lingering on your to-do list, along with “clean dryer vents” and “neuter dog,” then let me bring you up to speed. The phrase “people of color” is one of the traditional, conventional ways to refer to people who are not white in civilized discourse.

The brighter minds at the magazine quickly changed the headline and explained that it wasn’t an “ethnic comment,” which…thanks? Anyway, they obviously felt kind of dumb and I’m sure the magazine’s style guide was quickly amended.

Was this the worst thing that white people have ever done? Obviously not. But the reason why so many people found it face-palm-worthy was that it was just another example of people still not being aware of what they’re saying or doing beyond their own Wonder Bread existence. It seems incredibly likely that another publication will run more plays on words with some civil rights-related phrases that they’ve plucked from the foggy zeitgeist that they know that they’ve heard before but can’t think of why. So I’m going to go ahead and do some of the editorial heavy lifting for them.

Vintage Canning

For your upcoming feature on the benefits of canning, use the obvious “Yes, We Can.” Your readers will love the cheery advice on saving the fruits of their square foot garden or stocking up their doomsday bunker. Plus it has so many meanings, right? Like it means, “Yes, we can fruits and vegetables to preserve them,” but it also means, “Yes, we are able to do this.” And it’s inspirational because of some…big achievement…fairly recently? I don’t know, run it. Jam!

Young couple dealing with finances

Your readers are young, white, and are earning decent livings through jobs that they achieved entirely on their own without any kind of privilege helping them along or giving them a leg up. But they have goals that they need to start saving for, like a house in a gated community or that really big trip to Super Target. They might have to make some uncomfortable cuts in their spending, but golly they will get all of their Christmas shopping done by 5 a.m. on Black Friday…by any means necessary! Somebody said that once. And they were emphatic…just like how we are about bargains.

Crow Halloween Decorations

Halloween will be here before you know it so you need to start coming up with clever decorations for your readers to imitate…or pin to their well-intentioned “For the Home” board on Pinterest. You know you’ve heard the name “Jim Crow” before…maybe he was a cowboy? Dunno. But it’s the perfect headline for your sidebar on putting fake crows all over your house.

Brown outfitsSophomore year of college is, like, such a drag. Rush isn’t looking too promising this year and all of the PiKA guys are barftastic. Plus what the eff is up with having stats at 8:30 a.m? Some cute new brown outfits can be just the thing to perk up the fall return to school. Education should be fun or something!

Air travel used to be a special occasion. Passengers showed up dressed to impress and not a single pajama pant or Croc was to be found. Wouldn’t it be lovely to bring back some of that old-fashioned glamor while still being comfortable for your flight to the Hamptons? These white ensembles will have your readers rushing out to White House Something Market.

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About the Author

kdiddy is a lifelong Pittsburgher and always has trouble readings people’s facial expressions when she tells them that. She’s been a writer since somewhere around second grade, when she penned a novella about a monster who attacked her suburb, devoured all of the kids in her Catholic school, and put a hurt on the supply of hot dogs in the cafeteria. Since that auspicious beginning, she’s earned a few fancy-pants writing degrees and vomited her words in print and online (kdiddy.org, MamaPop.com). Her hobbies include wife-ing, mothering, showing hoes no love, carbs, and candy.



  • Jeanette Bennett

    I’m the “clueless white magazine editor” you refer to above. I realize the juxtaposition leads to such a description, but there’s a bit more to the story. See my blog at jeanettegazette.com.

    • http://twitter.com/kdiddy kdiddy

      No, I wrote, “It seems incredibly likely that another publication will run more plays on words…” and these are headlines that I provide for that clueless white magazine editor of that publication. Sorry you’re having a rough time.

    • http://www.twitter.com/bstephenson Brad Stephenson

      Replying here, because I won’t give you the honor of a comment on your blog:

      You write: “Although I’m not a minority in my valley, I’m a religious minority in the United States.”

      Yes, Jeanette, the plight of the Mormon is EXACTLY like the plight of African Americans. Clueless + Clueless does not equal redemption.

      You also write: “Although hundreds shared their opinions online or in an e-mail, I don’t believe one person clearly articulated WHY this headline was offensive.”

      The fact that you don’t know why it was insensitive is perhaps the most frightening thing about this whole story.

      Ultimately, we’re just a humor site, and we point out things that are funny. Your snafu, unfortunately for you, was pretty hilarious. I do hope some good comes out of this, and we truly mean you no harm.

      • http://twitter.com/kdiddy kdiddy

        “Although hundreds shared their opinions online or in an e-mail, I don’t
        believe one person clearly articulated WHY this headline was
        offensive.”

        Well, Jeanette, let’s put it this way: if you had the same group of women in sleek, black outfits and then added the headline, “Black Women,” which is not an inherently offensive phrase, then can you see how it would look at best ignorant, at worst flippant?

        Since you are an editor, I would assume that you have at least a base knowledge of rhetoric and would recall that your intentions are not at all what matters. What matters is how your communication will be perceived by your audience. Back before the internet, when your publication would only be read by folks in the Utah Valley, maybe this would have gone by unnoticed. But your audience is much bigger now.

        • SuzyQuzey

          THIS. I also thought about a scenario with “black women.”

        • Helloboboshabam

          And you(like many) still have not clearly articulated why the headline was offensive?

      • Helloboboshabam

        Brad – I don’t think she really cares where you reply since she probably has not returned since posting the first comment ( I am a supporter). Yes you got used…and wasted a lot of time crafting a response that she will never read.

        • http://www.twitter.com/bstephenson Brad Stephenson

          My response was not for her. It was for our readers. And if you support her, you’re a clueless dick, too. Thanks for reading!

    • http://www.facebook.com/people/Fred-Betzner/14231967 Fred Betzner

      Ms. Bennett, because you asked for clarification in your blog, I will attempt to succinctly explain why this has sparked the outrage you describe. While the term “person of color” may not, in and of itself, carry a negative connotation, it is precariously close to the label of “colored person” which is an entirely inappropriate way to refer to someone from a dark skinned ethnicity. It is a heavily loaded term that recalls a disgraceful period in our history of segregation and outright bigotry that we as a nation are still working to overcome. And while “person of color” might be appropriately used in the proper context, for instance in a thoughtful analysis of race relations as a neutral way of referring to non-white persons, it is entirely inappropriate to use as a punny headline over-top a picture of a group of all white women. I don’t think you’re a racist, or meant to hurt or offend people with this headline, and comments such as “setting civil rights back x number of decades” are hyperbolic and kind of silly, your lack of judgment in using a phrase you knew had racial connotations is remarkable. Now, if you’ll excuse me, I have an article on farts to which I need to add sound effects. Good day to you.

    • Charlotte Yano

      Clueless is as Clueless does. As a “Woman of Color” I am not *offended* per se, because it is clear that that is not the intent. I am more amazed at the level of cluelessness that this displays, and the UNBELIEVABLE dingbattery that must be going on that you would have missed how badly it would go over.

    • http://www.facebook.com/profile.php?id=4806221 Jara Dorsey

      Speaking AS a “woman of color”, let me tell you WHY this is wrong. You say you were not trivializing or making light of the black experience. 1) That comment is like saying, “No animals were tested in the making of this product.” 2) The fact that you had all white people (and oops, my bad – a half-Mexican woman, so that totally gives you street cred! right-on!), all smiling and happy, with a tagline that is used as a label to all women who are not white. A label, that while slightly above-board, is quite insensitive and classifies a group of women not based on their individual talents and ethnic backgrounds, but simply by the color of their skin. Add that to a society that still views white women as the epitome of beauty and sexiness and black women as hypersexualized objects and undesirable, and lady, you got yourself a whole lot of people pissed off.
      So while I’m sure you genuinely didn’t feel that you were offending a lot of people and I don’t believe you’re racist, you have what we call “white privilege.” The advantage of being white is that you don’t understand what it is like to be treated a certain way because of your skin color. That you don’t have people labeling you or objectifying you or arbitrarily determining your skill set or education because of what you look like. And to equate your struggle as a religious minority with that of being a racial minority is like equating the Civil Rights Movement with cheese. Nonsensical, right? Because you can’t compare how people MAY judge you because you’re LDS, as opposed to people who are judged EVERY DAY by simply not being white. Last time I checked, no one has ever killed LDS members for being in an area where “they’re not supposed to be in” or beat or raped members of the LDS just because they could. Or that LDS members have to bust ass THAT much harder to overcome stereotypes when applying for jobs or ON the job because they’re scrutinized infinitely more than their religious majority counterparts. And I’m sure that millions of people erroneously cite as FACT that LDS members, while the minority of the population, are the majority of people on welfare and who get abortions.
      Better yet, let me put it to you this way. Using the term “people of color” is like using the term “Negro” or “Oriental.” While not an epithet, it’s just effing rude. Not only is it rude to say that TO “people of color”, it’s ruder STILL to use it as a play on words, like it’s a popular catchprase of the day, LOLZ! If after this you STILL don’t understand why you pissed off a bunch of people, then you are, in fact, clueless.

      • Fangerman

        Jara, you should study your history of the United States a little better. Mormons were raped and killed in Missouri because many Missourians felt they simply did not belong there. Governor Lilburn Boggs actually signed an extermination order to drive the Mormons from the state of Missouri. After being refused protection and the right of redress by the goverment of the U.S., the Mormons as an entire people found no other alternative but to leave the country. When they settled in Utah in 1847, it was still part of Mexico.
        What Ms. Bennett wrote in her headline was unfortunate and ignorant based on her “white privilege” that prevented her from recognizing the damage that her choice of words would cause, but your comment is equally clueless and ignorant, despite your best intentions to not be.

  • http://www.facebook.com/profile.php?id=752912994 Bernadette Ulsamer

    Wow, read the exchanges below, shit is getting REAL! Mormons are reading Act Classsy, you should add that to your header.

  • Friedl

    I recently needed to justify the need for sociology courses in my program of study. Ms. Bennett has illustrated that need for purposes of the journalism program.

  • http://www.facebook.com/j.o.ladue John LaDue

    Since when is white not a color you honkey-haters?!?

    • http://www.twitter.com/bstephenson Brad Stephenson

      White is technically a shade. As is black.

      • http://www.facebook.com/j.o.ladue John LaDue

        I know, but the argument used black as a color, so I felt safe to include white.

  • Jennifer Parson

    Hey, Act Classy–FYI, I love you guys.

    • http://www.twitter.com/bstephenson Brad Stephenson

      Hey Jennifer Parson! We love you, too!

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